Services

WingsSmma offers Social Media Management, Facebook Ad Campaigns, and Search Engine Optimization

Social Media Management

Effective social media management is crucial in today's digital landscape, serving as a powerful tool to build and maintain a brand's online presence. Proper social media management ensures that businesses can engage with their audience, foster brand loyalty, and drive meaningful interactions. It goes beyond merely posting content; it involves strategic planning, content curation, and timely responses. A well-managed social media presence not only enhances brand visibility but also allows businesses to stay relevant, understand their audience, and adapt to changing trends.

Facebook
Instagram

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Facebook Ad Campaigns

The effectiveness of running Facebook ad campaigns stems from its unparalleled reach, targeting capabilities, diverse ad formats, and robust analytics. When executed strategically, Facebook ad campaigns have the potential to significantly enhance brand visibility, drive traffic, and contribute to the overall success of a business's marketing efforts. We will run three different campaigns to reach as many quality leads as we can.

Retargeting
Cold
Testing

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Search Engine Optimization

SEO is instrumental in driving targeted organic traffic to a website, reducing reliance on paid advertising. It establishes credibility and trust as users often associate higher search rankings with greater reliability. Additionally, local SEO efforts help businesses appear in local search results, essential for attracting nearby customers.

Implementing effective Search Engine Optimization (SEO) strategies is paramount for businesses aiming to enhance their online visibility and organic search rankings.
SEO is crucial because it helps websites appear higher in search engine results, making them more discoverable by users actively seeking relevant information or products.

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Meet the Founder

Jim Weber

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FAQ's

How often will we receive updates and performance reports?

Communication is of the utmost importance here at WingsSmma. To ensure we keep our clients in the loop with our operations, we begin each week with a Monday Loom video covering any results over the last 7 days. Followed by a written update on Thursday. We will also have biweekly zoom calls to go over everything in detail, as well as answer any questions that arise. We use Flozy so that there is a direct channel to contact our team on short notice.

What does your team structure look like, and who will be working on our account?

Jim Weber will be your main point of contact. The day to day service delivery will be handled by our talented media buyer, Mary Sheena Leonor. She has previously worked with a few e-commerce brands which adds a targeting strategy that will effectively lower CPM.

How do you integrate social media into our overall lead generation strategy?

Integrating social media into your lead generation strategy for your business requires engaging content, targeted advertising, and a consistent, professional look across platforms. A clean appearance not only establishes trust and showcases expertise but also differentiates your brand in a competitive market. In the home project industry, where trust is key, a professional online presence is crucial for signaling reliability and building a strong reputation.

How do you develop a marketing strategy tailored to our business?

To create an ideal marketing strategy for your business we begin with a deep dive into your local area to understand the local market. This deep dive also allows us to gain an excellent understanding of your business identity, which generates stronger connections through our copy.

Which social media platforms do you specialize in?

We specialize in Facebook, Instagram, and Google ads. It depends on what your business is looking for. For SMM we will use Facebook and Instagram to showcase previous projects as well as create engaging graphics to give your page variety. If you're needing lead generation we will focus more on Facebook ads as well as Google ads.

What key performance indicators (KPIs) do you track?

We track key performance indicators (KPIs) for Facebook ads, including Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return on Ad Spend (ROAS), Ad Impressions, Frequency, Engagement Metrics (Likes, Comments, Shares), Link Clicks, Conversion Tracking, and Lead Generation Metrics to assess campaign effectiveness and optimize for better results.

What experience do you have with businesses in our industry?

We are relatively new to the industry, however we have years of e-commerce experience which will give us the ability to narrow down the search, lowering CPC while also increasing the conversion rate as the target audience is more specific.

Can you provide insights into your budget allocation strategies?

We prefer to manually distribute the budget to different ad sets that are performing better than others. The CBO feauture in Facebook is not exactly reliable so we only use it when...

All the ad sets are lookalikes of similar sizes

All the ad sets are broad targeting

There's a even mix of broad and lookalikes

All the ad sets are single interests

We randomly combine best performers of each of the above